Vodafone Used Facebook To Turn Two Lonely Grannies Into Romanian TV Stars

A recent social experiment by British telecommunications provider Vodafone has resulted in a surge of senior citizens adopting smartphones and social media.

Vodafone claims the campaign attracted 380 million media impressions, helped social media adoption rates among seniors triple, boosted Facebook pages by Romanians over 65 by 20%, and 4G smartphone sales by 40%.

 

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