„Glasses are expensive and often mediocre mass-produced goods from the Far East. We believe this needs to change and therefore set sail to found VIU, an eyewear company with a fresh perspective, challenging the established rules in the eyewear industry.
Swiss design, the highest quality standards of an Italian family business, and reasonable prices are not contradictory for us. When all three factors are met then eyewear can be a lot of fun. We distribute our glasses through fashion stores because that’s where we believe they belong: in a design context that offers rich fashion expertise giving you the style advice you never found at an optician.
With VIU we consciously do not want to imitate big labels and or follow typical mass production processes. Instead we want to create an emotional product that provides lasting value for our clients, partners and society.
We believe, it’s about time.“