Race Against Your Digital Self

In Manila, the capital of the Phillippines, Nike opened a running track where you can challange your digital self. To do that, you place a radio frequency identification sensor on your sneaker and then run a lap on the track. Afterwards, your digital avatar appears on the LED screens placed around the stadium.

nike unlimited stadium manila sg ( )

From above, the Nike Unlimited Stadium looks like a huge footprint of a recently launched running shoe.

nike unlimited stadium manila sg nikeunlimitedstadium asset

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