The Times Square in New York is one of the most coveted advertising spaces in the world. Coca-Cola has been there since the 1920s, always setting new trends in billboard advertising. Now they have set a new milestone with the installation of a 3D robotic sign. The 20m high billboard consists of countless cubes, all of them addressable, that move forward and backwards creating an amazing 3D screen.
3D Coke Sign in Times Square from Loren Brinton