Storytelling in 2013

The attention of our customers, my friends, is shifting, and it’s shifting fast. The eyes and ears of the people we’re going to reach are in very different places now than they were five or even two years ago, and that is something we need to reconcile. Now it gets worse, because along with the shift, we also turned up the noise.

If you can’t be providing real value to your consumer; if you’re always pushing instead of listening and caring, there is absolutely no way you’ll cut through that noise. Zero.

Our society is experiencing ADD at scale, which means time and attention are literally resources right now, and they are by far the most valuable resources in the game.


Read more: Gary Vaynerchuk on linkedin:


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