Build the rainbow! – Skittles‘ lively social media stunt

Skittles used a Facebook stunt  to announce the launch of Skittles new global logo – an upside-down rainbow. The plan was to create a giant upside-down Skittle rainbow, using 100,000 Skittles, and see fans from the UK, Ireland, Romania, Poland, Germany, Australia, Czech Republic, Slovakia and New Zealand like or comment on the brand’s Facebook page in order to release a Skittle.

Watch the making-of video here.

Schreib einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind markiert *