AXE’s very personal business cards

„Toronto-based advertising agency UNION has brought the “AXE effect” into real life by infusing the business cards of the AXE brand’s marketing team with each staff member’s own pheromones, the chemical factor that supposedly triggers a reaction in members of the same species.“
Now these business cards are really personal containing much more than just a name and a telephone number…A very special example of how multisensual marketing can be applied.

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